Build

Build is enquiry-driven work scoped to your brief: one workflow or a full program. It is not only a $10k catalogue. A guarded AI outreach flow, a social enquiry setup, brand strategy, training docs, a lean shop, or a payment-ready store can all be Builds. Launch is the packaged brand and site. Build is everything else we design and ship to how you sell.

How Build pricing works

Card pricing starts from $500 for a tight, scoped outcome. Larger shops, portals and multi-system programs are often $3,000 to $20,000 or more. We confirm scope and price in writing before anything starts. The examples below are guides to show the range, not a price list for every line item.

Ways a Build can go

• Brand identity and strategy. Naming, positioning, audience and voice when you need clarity before design or a site. Scoped after the brief.
• Enquiry without a full website. Instagram or social portals, profile systems, photo direction and capture when buyers find you off-site. Tight scopes often start from $500.
• One AI or automation workflow. For example a guarded outreach email program for a short list of prospects, with your offer, sources and review steps. Example from $500 for a small batch.
• Training and documentation. Handover packs, admin guides and team training when a tool or site already exists but nobody owns it.
• Online shop or larger site. Lean commerce or multi-page builds when Launch is not enough. A focused shop often starts from about $3,000. A fully designed shop with payments, catalog logic and polish often starts from about $5,000 when everything is in scope.
• Portals, booking and internal tools. Customer portals, booking flows, quote tools and apps your team runs daily. Price follows users, integrations and rules.
• Photo, video and listing pipelines. Shoots, batch media, and photo-to-listing flows when catalog speed is the bottleneck.
• Heavy catalogues and pricing logic. Stock-aware catalogues, multi-currency quotes, trade rules and guarded AI where money is on the line. These programs are usually the largest Builds.

Most projects are one or two of these, not the whole list. Tell us the outcome you need and we will scope it.

Built, not assembled

This is not a template with your logo dropped on it. Most business sites are put together from a ready-made kit that every competitor can also buy. Yours is built from scratch, in code, around how you sell. Think of it as the difference between a family car and a car built to win the race.

• Fast on every screen. Every photo is prepared separately for phones, tablets and desktops, so each device gets the right size and nothing heavy slows it down.
• Scores that show it. We aim for 95 or higher on Google's speed and quality checks, on both mobile and desktop, and we show you the results.
• Your own foundations. Your enquiries, your data, your email sending and your photos and videos run on a setup that belongs to your project. It isn't rented from a page-builder, so nothing is locked in or held back.
• Built for your business. If you need something no template offers, such as a booking flow, a portal or an automatic follow-up, we build it.
• You own it. The code and the files are yours.

A template gets you online. A custom build gets you chosen.

How it works

We learn how you sell and what enquiry path matters (site, shop, social, email, portal, or internal tool). We agree scope, milestones and sign-offs up front, then build in stages. Price is confirmed in writing before work starts. It is managed as a proper project. There are no fixed revision rounds. We adjust as we go.

Why CHING 7

• You work with the senior person. Mike Ching leads every project. No handoffs and no account manager in between.
• Enterprise-level service delivery experience behind every project: clear targets, regular reporting, problems fixed before they reach your customers.
• About 20 years in brand and design, so what your customers see looks right as well as working properly.
• Small team, direct contact. You message us and the people doing the work answer.

Who this is a good fit for

• Owners who need one workflow shipped (social enquiry, a shop, a portal, brand strategy, or a small AI assist)
• Teams where spreadsheets and chat still run quotes, stock or listings
• Businesses ready for a larger program when Launch or Quick Fix are not the right shape